Target group

Target groups are those individuals or groups that a project or program is targeting with its intervention. A target group consists of specific individuals, specific organizations, or specific institutions, etc. for whom project services are intended. Target groups can differ from beneficiaries of a project for whom the benefits of the intervention are intended. (E.g. an intervention might target parents through training in child care and the preparation of healthy food in order to eliminate obesity with the beneficiaries of the project, their children).